Context Effect is a cognitive bias that refers to the influence of external factors on our perception, judgment, and decision-making processes. The context in which we receive information can significantly impact how we process and interpret that information. What is Context Effect? The Context Effect arises from the fact that our brains are constantly trying […]
Cognitive Biases: Consistency Bias
Consistency Bias is a cognitive bias that refers to the tendency for people to seek consistency between their past actions, statements, and attitudes, and their current behavior. This bias can lead individuals to maintain their initial opinions or decisions, even when faced with new information that contradicts them. What is Consistency Bias? Consistency Bias arises […]
Cognitive Biases: Conservatism or Regressive Bias
Regressive Bias, also known as the “Regression Fallacy,” is a cognitive bias that occurs when people incorrectly assume that an extreme value or event will revert to its average value, simply because it is extreme. This bias can lead individuals to make poor predictions and decisions, especially in situations where past performance or data are […]
Cognitive Biases: Confirmation Bias
Confirmation Bias is a cognitive bias that refers to the tendency for people to seek out information that confirms theirpre-existing beliefs or hypotheses, while giving less consideration to alternative perspectives or contradictory evidence. This bias can lead individuals to make flawed decisions, misinterpret data, and maintain inaccurate assumptions. What is Confirmation Bias? Confirmation Bias is […]
Cognitive Biases: Choice-Supportive Bias
Choice-Supportive Bias is a cognitive bias that refers to the tendency for people to rationalize and justify their pastchoices, even when faced with new information that contradicts or undermines those choices. This bias can lead individuals to distort reality, make poor decisions, and engage in irrational behavior. What is Choice-Supportive Bias? Choice-Supportive Bias is a […]
Cognitive Biases: Childhood Amnesia
Childhood Amnesia is a fascinating phenomenon where people tend to forget most of their early childhood experiences, including events that occurred before the age of 7-10 years old. This type of amnesia has been extensively studied in various fields, including psychology, neuroscience, and education. What is Childhood Amnesia? Childhood Amnesia refers to the inability to […]
Cognitive Biases: Boundary Extension Bias
Boundary Extension is a cognitive bias that refers to the tendency for people to remember an event or image extending beyond its original boundaries. This phenomenon was first identified by psychologists Intraub and Bodamer in 1993, and since then, it has been extensively studied in various fields, including psychology, neuroscience, and marketing. What is Boundary […]
Cognitive Biases: Bizarreness Effect
The Bizarreness Effect is a cognitive phenomenon where people tend to remember unusual or bizarre events better than ordinary ones. This effect was first discovered by psychologist Donald Deffenbacher in 1970 and has since been extensively studied in various fields, including psychology, education, and marketing. What is the Bizarreness Effect? The Bizarreness Effect states that […]
Cognitive Biases: Availability Bias
Availability bias is a cognitive bias that affects how people perceive and estimate the likelihood of certain events orphenomena based on their personal experiences and memories. It occurs when an individual overestimates the importance or frequency of information that readily comes to mind, simply because it is more memorable or salient. What is Availability Bias? […]